Hole In The Wall Bagels

The client wanted to reinvigorate their image by catering to college students.
I wrote two music videos and co-directed the 'Breads & Threads' concert.
With that, I got the most rewarding compensation ever... a free bagel sandwich.

Music Videos

The brand was founded in 1996—a time of fisheye lenses & high saturation in video.
Inspired by hip-hop groups, my goal was to bring that video style into the 2020s.
'Hole In The Wall' and 'The Specialties' is available wherever you listen to music.

❮ ×

❯

With the launch of 'The Specialties', we wanted to show the creativity of small businesses.
Partnering with RU Vintage, the event had four local bands, discounts, & chalk art.
60 attendees, 35% sales increase, & 19,000 views on Instagram successfully brought the client into the 2020s.